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When you cook cupcakes to be packed into a small container or a bag, you risk smearing the icing or having it come off all together. To avoid this, slice cupcakes slightly in the middle and fill them with frosting on the inside. This avoids messiness and allows cupcakes to retain the frosting. Cupcakes can also be stored this way in a freezer for up to two months. You can also store small batches of frosting with them as well.